Creation of the visual identity of a highly French cheese shop. The concept plays on the association between food and eroticism, the sensations, smells, and shivers one can feel when consuming cheese. More directly, we can think of the term “foodporn.”

The identity also revolves around the title of the film “A Streetcar Named Desire” and takes inspiration from cinema, presenting cheeses as characters in erotic films.

Concept, artistic direction & design :
In the Pool Studio