“Everybody has a bad day, everybody has an excuse” — Indeed, we all have a reason to uncork a fine bottle of wine at day’s end and savor a glass.

“What’s Your Excuse” is a whimsical and humorous wine brand that embraces this notion. Each label features a playful excuse, adding a touch of fun to the experience. Upon opening the label, you’re greeted with a unique artwork crafted by a talented artist inside. These labels are designed to be cherished and collected, adding an extra layer of enjoyment to every bottle.

Concept, Artistic Direction
& Design : In the Pool Studio

Contributors (illustration) :
Pierre-Alban Kientz, Max Vatblé